No matter how nostalgic you are for the strong scent of Herbal Essence, it isn’t for everyone. If you have sensitive skin, rosacea, or a known allergy to strong perfumes, you can benefit from fragrance-free shampoo.
If you can handle (and like) the smell of scented shampoos, you might consider fragrance-free haircare options, too. “Fragrance” on an ingredient label could be hiding phthalates or other chemicals linked to hormone disruption, neurodevelopmental conditions, or male reproductive problems. With this in mind, the American College of Obstetricians and Gynecologists recommends using fragrance-free products, rather than scented or unscented products, during pregnancy.
Here are high quality, fragrance-free shampoos to try out. If you’re pregnant or thinking of becoming pregnant, this list could be especially helpful.
Highly-Rated Fragrance Free Shampoos
Paula’s Choice All Over Hair & Body Shampoo (1 on EWG): This all-in-one wash is 100% fragrance-free and soap-free. It is also safe to use on color-treated hair. It gets a good lather and doesn’t leave residue on your hair. They also make a fragrance-free conditioner.
Pipette Baby Shampoo & Wash (EWG Verified): Shopping in the baby aisle is a great way to find quality, fragrance-free products. It’s somewhat strange that we use gentle products for children, and then just load up on more chemicals as adults, no? This hypoallergenic shampoo and body wash from Pipette is made with plant-derived ingredients and works for the whole family.

Vanicream, Shampoo for Sensitive Skin (2 on EWG): If you have a sensitive scalp or a strong fragrance allergy, this shampoo is for you. It will solve itchy scalp problems and help you avoid any scent-derived headaches. While it is gentle, if you color your hair you might want to choose different options.
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- Best Drugstore Shampoo and Conditioner
- Makeup Brands to Avoid During Pregnancy
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