A Guide to Pregnancy-Safe Makeup Brands

Pregnant? It’s time to give up alcohol, unpasteurized cheese, and possibly your favorite makeup. Exposing your growing baby to potentially-toxic chemicals in cosmetics carries risks for your child as they grow older. But don’t fret, there are plenty of pregnancy-safe makeup brands out there creating beautiful products that pose no risk to your baby. This is your guide to the best products from each. Happy shopping, mama.

Best Makeup Brands for Pregnant Women

RMS Beauty

With beautiful packaging and products that fill multiple needs, you can’t go wrong with RMS Beauty. Longtime makeup artist Rose-Marie Swift created the brand after experiencing a health issue potentially related to chemicals contained in cosmetics. RMS Beauty is available from Credo Beauty or Amazon.

Best RMS Beauty Products:

  • RMS Buriti Bronzer (1 from EWG): This bronzer mimics the flattering glow of sun-kissed skin — without turning you orange. Use it on your cheeks and eyes.
  • RMS Beauty Un Cover-up  (2 on EWG): A lightweight concealer blends easily and contains coconut oil, which moisturizes sensitive skin like your under-eye area.

Mineral Fusion

Mineral Fusion sells a ton of products directly on Amazon. Almost all are EWG Verified, meaning they go through a special approval process by the Environmental Working Group (EWG). You can also find Mineral Fusion products at your local Whole Foods. I’m impressed with their overall quality. You’d never know they were from a grocery store.

Mineral Fusion Liquid Foundation

Best Mineral Fusion Products: 

Related: I Found a Natural Deodorant That Works

Juice Beauty

Juice Beauty is one of the only high-end, certified-organic beauty brands on the market. They makes a range of beautiful makeup necessities, available on Credo and Amazon. All their products listed on EWG’s Skindeep database get a safe rating of 1 or 2.

Best Juice Beauty Products:

W3LL People

With both a makeup artist and cosmetic dermatologist behind the brand, W3LL People is dedicated to effective and quality products that perform just as well as mainstream beauty brand. You can buy them at Credo Beauty or on Amazon.

Best W3LL People Products

Lily Lolo

Made in London, this British brand focuses on high-performance, high-quality mineral makeup. They make my favorite all-natural mascara. You can shop Lily Lolo products at Credo Beauty.

Best Lily Lolo Products:


While none of the mainstream drugstore brands are fully safe, some lines do include products that get safe ratings from EWG. Here are some of the best available on Amazon.

Best Pregnancy-Safe Drugstore Products:

Pregnancy provides the perfect chance to clean up your makeup stash and find new safe favorites to use even after your baby arrives.

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