8 Pregnancy-Safe Beauty Brands You’ll Love from The Detox Market

Pregnancy is a chance to discover new clean beauty brands — and new clean beauty retailers. One of my favorite sellers is The Detox Market, which has both brick-and-mortar shops in Los Angeles, New York City, and Toronto, as well as a robust online retail presence. Founded in 2010 by French-born entrepreneur Romain Gaillard, The Detox Market entered the safe beauty space before the trend really took off. Today, the shop keeps a list of “banned” ingredients, which include parabens, synthetic fragrance, PEGS, and petrochemicals. And they also vet each brand, making sure it has an overall commitment to high ingredient and ethical standards. The extra scrutiny is a dream for women trying to navigate what products are pregnancy-safe.

If you’re expecting, you deserve a mini beauty shopping spree. In fact, you owe it to your baby, since the time of rapid fetal development makes it extra important to avoid potentially-dangerous chemicals. To get you started, here are eight safe beauty brands you’ll love from The Detox Market. Added bonus: you get free shipping and a free gift on orders over $80.


OSEAOSEA is a nontoxic skincare line inspired by seaside Malibu, CA. The high-end products rank well on EWG and contain organic seaweed concentrates, botanicals, and essential oils. One of my favorites from the brand is the OSEA Ocean Cleansing Milk. It’s a gentle and effective face wash that also works as a mask if you leave it one for 15 minutes before hoping in the shower.

Marie Veronique 

When she couldn’t find something effective and safe to treat her rosacea, Marie-Veronique Nadeau created something herself, with the help of her daughter, a bio-medical engineer. Her serums are packed with anti-oxidants that will address skin issues and signs of aging. They perform well in EWG’s Skindeep Database, too. Try adding the Marie Veronique Everyday Coverage Tinted Sunscreen Lotion SPF 30 to your everyday pre-baby routine.



Kosas lip colors are made by hand and come in classic shades you’ll love. The lip products contain mango seed butter, shea butter, and cocoa seed butter to make them extra hydrating and get safe ratings from EWG. If you’re looking for something to replace your favorite department-store lipstick from Nars or M.A.C., these are great choices.

Kjaer Weis 

There’s nothing crunchy about this clean beauty brand. Kjaer Weis’s sleek, high-end packaging reflects the high-quality makeup you’ll find inside. The cream foundations and cream blushes are especially luxurious and rank well on EWG.

RMS Beauty If you like Glossier’s minimalist feel, then you’ll love RMS Beauty. Makeup artist Rose-Marie Swift created this line of moisturizing makeup that comes in frosted glass pots. The RMS Beauty Buriti Bronzer and RMS Beauty Eye Polish are some of my favorite products and can be used on both your face and eyes. They also rank well on EWG.

Lily Lolo

Need a new eyeshadow palette and mascara? Lily Lolo has you covered. The brand, which gets safe ratings from EWG, uses mineral-based ingredients. The vegan mascara is the best natural mascara I’ve tried, and I use the neutral eye palette every day.

W3ll People 

W3LL PEOPLE doesn’t want you to choose between safe makeup and high-quality makeup. The brand creates premium plant-powered cosmetics that will last all day, and many of them are EWG Verified. Add their Expressionist Brow Gel and Bio Extreme Lipgloss to your stash.


I’ll admit that clean haircare is a big challenge for me. Rahua promises to make it easy. Hairstylist Fabian Lliguin created the brand after visiting the Amazon and learning about rahua oil. Today he works with 500 families in the Amazon to bring the powerful ingredient to Rahua customers. Try the Classic Shampoo, which rates well on EWG.

Here’s a promise: you’ll keep pampering yourself with these products after pregnancy, too.

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